Advertising Terms

Draft — not yet reviewed by a lawyer. This wording was written in-house and is accurate about how the site behaves, but it has not been checked by anyone qualified. Passages in [SQUARE BRACKETS] are decisions still to be made.

These terms apply to advertisers. They are separate from the member Terms of Service on purpose — you are buying advertising, not joining the community, and the two relationships have almost nothing in common.

By opening an advertiser account you accept these terms.

Who you are dealing with

This service is operated by [LEGAL ENTITY NAME], registered at [REGISTERED ADDRESS], company number [COMPANY NUMBER]. Advertising enquiries: info@myswinghub.com.

What an advertiser account is, and is not

An advertiser account buys advertising space. It is not a membership.

You cannot see the member directory, member profiles, photographs or messages.
You cannot contact members, and members cannot contact you.
Your account gives you a campaign dashboard and your own statistics. Nothing else.

If you want to be a member, apply as one. The two accounts are separate and neither grants the other.

Every campaign is reviewed by a person

Nothing goes live automatically. A person looks at each creative and each destination before it appears, and a campaign already running can be withdrawn if it changes or if we were wrong to accept it.

We will refuse, without needing to justify it further than the reason recorded on your campaign:

anything unlawful anywhere we operate;
anything involving, depicting or appearing to depict a person under 18;
anything offering paid sexual services, escorting, or trafficking in any form;
anything non-consensual, or presenting non-consent as desirable;
anything that misrepresents what it sells, or where the destination is not what the creative promises;
malware, deceptive downloads, fake system warnings, or anything that tries to look like part of this site;
anything that impersonates this platform, its staff, or a member.

A campaign withdrawn for breaching these terms is not refunded. A campaign we refuse before it runs is refunded in full.

What you may not do with the space

Do not attempt to identify, track or profile individual members.
Do not place tracking pixels, fingerprinting scripts, or any code intended to follow a visitor after they leave.
Do not use the space to recruit members away from this platform.
Do not run anything on the destination page that would embarrass a visitor whose screen is overlooked — auto-playing sound, aggressive overlays, or anything that survives closing the tab.

Our members are here on the understanding that nothing follows them home. That is not a preference; it is the product.

How it is priced and billed

Campaigns run on one of three models, chosen when you create them:

CPM — a price per thousand times your advertisement is shown.
CPC — a price per click.
Flat — a fixed price for a period.

Spend is calculated from our own counts of impressions and clicks. A click is counted once per visitor per campaign, so repeated clicking by one person does not cost you repeatedly. Our figures are the figures the account is billed on; if you believe they are wrong, tell us and we will look.

You may set a budget, an impression cap and a click cap. When any of them is reached the campaign stops. Setting no cap means no cap — check before you leave one running.

Payment

Campaigns are paid in advance. A campaign does not start until payment has cleared.

Payment is in cryptocurrency, sent directly to us — there is no processor in between, and we do not accept cards. You will be given an address and an exact amount, quoted in euro and converted at the moment of invoicing. Send the amount exactly as shown, on the network stated and no other; coin sent on a different network does not arrive and cannot be recovered.

[LATE PAYMENT AND INVOICING DETAIL — a reviewer should set out invoice numbering, any VAT treatment, and what happens to a campaign whose payment does not clear.]

What you get to see

Aggregate impression and click counts for your own campaigns, day by day.

You will never be told who saw or clicked an advertisement, and outbound clicks carry no referrer. This is not negotiable and no volume of spend changes it.

Position and delivery

Advertisements rotate among eligible campaigns for a placement. There is no auction and no guaranteed share of impressions: with a small number of advertisers, an auction would be theatre.

We do not guarantee any particular number of impressions, clicks, or any result from them. We do not guarantee uninterrupted delivery.

Suspending or ending an account

You may stop a campaign at any time from your dashboard.

We may suspend or close an advertiser account that breaches these terms, that we are required to act against, or that we reasonably believe puts members at risk. Where we close an account without cause, unspent prepaid budget is returned.

Liability

Nothing here limits liability that cannot lawfully be limited.

Subject to that, our liability to you in connection with advertising is limited to the amount you have paid us for the campaign concerned. We are not liable for lost profit, lost sales, or the performance of a campaign.

You are responsible for what your advertisement says and for everything on the page it leads to, and you indemnify us against claims arising from either.

Changes

We may change these terms. Material changes will be notified to the address on your advertiser account before they take effect.

Law

These terms are governed by the law of the Republic of Cyprus, and the courts of Cyprus have jurisdiction.